Inbound Consulting and Content
As the most comprehensive site for both information and tours of Shikoku, Shikoku Tours, the site managed by Japan Inbound, is an obvious choice for local companies to advertise and increase their inbound potential.
Rod Walters of Japan Inbound is a Sake Sommelier and Educator accredited by the Sake Sommelier Association. In this role he’s conducted courses for people from around the world about sake. This has included classroom lessons in a catering school, and visits to sake breweries during brewing season. Rod has forged links with many breweries in Shikoku and can lead enjoyable educational tours of these fascinating and highly individualistic workplaces. Continue reading “Sake sommelier and educator”
Since last year, Japan Inbound has been working with Kirk Patterson on a plan for a cruise tour for foreign visitors using a chartered catamaran. In the middle of March, the first tour took place. As a Sake Sommelier and Educator, Rod Walters lead part of the tour in Hōjō, Matsuyama. Continue reading “Charter Yacht Cruise”
In 2016, Japan Inbound conducted a seminar on writing and photography for foreign tourism reporters, in Ritsurin Garden, Takamatsu. The seminar was part of a project run by the Shikoku Transport and Tourism Bureau.
In January, Japan Inbound participated as a consultant in the project by the Ehime Ryokan Association to develop a new menu that will appeal to foreign visitors. A tasting event was held in March. The chefs of ryokan hotels from all over Ehime gathered at a catering school in Matsuyama to prepare the new menus developed with advice from Japan Inbound. Continue reading “New menu tasting event”
Study meetings to develop a menu suitable for foreign visitors to Ehime were held on Jan 12 in Dōgo and Jan 15 in Uwajima. It was held by the Ehime Ryokan Association for managers and chefs.
Matsuyama City and JTB are currently running a project to brand Matsuyama as a city of haiku. Rod Walters of Japan Inbound is providing various consulting and coordination services to JTB.
On December 10, a model tour was held by Ehime Prefecture and Matsuyama City government, in cooperation with the Ehime International Tourism Support NPO operated by Japan Inbound. The NPO planned and implemented the tour for foreign nationals, focusing on the history and culture of the Kōno Clan who were based in Hōjō. Japan Inbound’s Rod Walters served as guide and interpreter.
Recently, the Nishi-Awa Tourism Area issued a request for proposals for a new English-language website. The RFP specified a website with a focus on story-telling to appeal to independent travelers.
In 2015, Japan Inbound worked with a number of agencies in Japan to produce text and image content to promote inbound tourism.