What is a DMO?
Destination management is a method of promoting effective use of tourism resources. A destination management organization (DMO) is the type of organization that implements it. It’s also known as a destination marketing organization. Explained simply, a DMO does the following;
- Accumulates and organizes information on tourist locations, infrastructure, transportation, regional produce and the like
- Organizes member tourism providers, with mechanisms to achieve synergy and profit
- Identifies and works to improve regional tourism resources
- Provides information through various channels
The difference between Tourism and Convention Organizations and DMOs is that the DMO actively seeks members from a wide range of business segments, and operates in a more distributed fashion. Ideally, the DMO conducts personnel development to improve the capability of member tourism providers.
What is a DMS?
An advanced, dedicated IT platform is essential for running a DMO. This platform is the destination management system (DMS). Without a DMS, the DMO can’t realize it’s basic functions. Japan Inbound recommends the Simpleview DMS for Japanese DMOs.
The value of the Simpleview DMS
- Off-the-shelf and ready to go
The time for this system is now, to capture present opportunities. This is an off-the-shelf system that can be used right away. It comes with consulting services, backed up by 20-year track record.
a - There’s no time to lose
This is a system that can’t be easily or quickly developed by any Japanese organization. Waiting for Japanese organizations to develop a DMS involves tremendous opportunity costs, and it’s uncertain if the resulting systems will even work.
a - A custom system
It’s a highly modular system that can be customized to meet any DMO need.
a - Cost effective
The Simpleview DMS is available at a reasonable price because the initial consulting and development costs were borne by European DMOs over many years.
a - Built-in profitability
This proven system makes money for the DMO through the sale of memberships, premium services and privileges.
a - World-class web output
Since the website and other output media is designed by foreign experts, the design is targeted to foreign tastes which are different from Japanese.