インバウンド・コンサルタント・プロフィール
Rod Walters、Max Claeys
Rod Walters
Originally from the UK, Rod has lived half his life in Japan, working in various parts of Japan including Osaka, Shiga, Yamanashi, Nagano and Ehime. He has visited many other regions.
Rod has taught English and international studies to adults and children, and has worked variously in translation, corporate communications, marketing and research. Working for both small corporations and multinationals including Epson gave him valuable insights into how business is done in Japan. As a translator, Rod has translated a wide range of business and technical material, including tourism marketing and regional policy.
Recognizing that simple translation of Japanese tourism marketing materials is inadequate, Rod resolved to apply his research, marketing and other business skills to the challenge of increasing inbound tourism.
Skills
Inbound Strategy, Content Creation, Research, Tour Planning, Photography, Coordination
Profile
| 1989 | Manchester University, English Language & Literature BA Hons |
| 1991 | Tomo Communications (Osaka) English teacher |
| 1992 | Osaka Board of Education English teacher |
| 1995 | Japan Intercultural Academy of Municipalities (Shiga) Adult education |
| 1997 | Lighthouse Corporation (Yamanashi) Translation and documentation |
| 1999 | Seiko Epson Corporation (Nagano) Corporate Planning Office: Communication design, translation of corporate strategy documents Design Center: Product design, marketing research and strategy, communication design |
| 2001 | Established Walters Translation Office Translation in technology, tourism, business and design fields |
| 2011 | Established Japan Inbound Consulting in tourism to major tourism and transportation organizations |
| 2011 | Business development manager, Ehime, for a national inbound website |
| 2013 | Appointed Inbound Producer for Matsuyama City (2 years) |
| 2014 | Certified as a Sake Sommelier and Educator by the Sake Sommelier Association and ran courses in Ehime |
| 2014 | Established ShikokuTours.com |
| 2015 | Established the Ehime Tourism Support NPO |
| 2016 | Produced a website for Nishi Awa. Appointed to the Dogo Development Committee |
| 2018 | Licensed as Land Operator by Ehime Prefecture |
| 2018 | Participated in the national government and JR Shikoku “Welcome to Shikoku” project , providing consulting and content Registered in the Tourism Agency’s Expert Database, consulting to local authorities and DMOs nationwide (Omi, Rausu, Toyama, Kanazawa, Minami, Kurashiki etc.) |
| 2019 | Consulting, web and tour content creation for Omi DMO Consulting and lectures in all areas of Shikoku with Yamatogokoro Implemented the Shikoku Concierge Desk for JR Shikoku Created new tour content with Fuji Travel Service Rolled out the ShikokuSake.com website |
| 2020 | Consulting, web and tour content creation for Omi DMO Implemented the Shikoku Concierge Desk for JR Shikoku Created sake brewery content for JETRO Tokushima on ShikokuSake.com Supported a Hong Kong journalist researching Tokushima breweries sponsored by JETRO Tokushima |
| 2021 | Joined the Adventure Travel Trade Association Planned tours for the Adventure Travel World Summit in Japan |
Contact
| Mobile | 090-1173-4296 |
| Skype | rw.walters |
| info@japaninbound.com | |
| Address | 12-2 Miyauchi, Matsuyama, Ehime 799-2441 |
Max Claeys
Born and raised in Northern France, Max has spent the last 13 years in London, Paris and Hong Kong where he currently resides. After a start in the music business, he’s worked in the digital marketing and ecommerce fields for the past 10 years gaining significant experience in selling products and services in European, North American and APAC online markets. In 2015, Max went freelance and created his own digital consulting structure and has been operating as a freelance ever since.
An avid traveler, Max spent years roaming the Asian continent and a year around Japan, completing a 15,000 km journey from Yakushima in Kyushu to the northern tip of Hokkaido.
In 2017, he visited the island of Shikoku where he met Rod Walters and joined Japan Inbound and ShikokuTours, bringing his digital experience to the team and working towards raising Shikoku’s profile on the international tourism map.
Skills
Internet, Digital Marketing, E-commerce, Project Management, Photography, Water Sports
Profile
| 2000 | EDHEC Business School (Lille – France) Masters in Marketing |
| 2004 | VP Records (London) – European junior marketing manager |
| 2007 | eDialog & eCircle (London – Paris) Digital media product manager |
| 2008 | Lafuma Group (Paris) E-commerce sales and marketing manager |
| 2012 | RacingThePlanet (Hong Kong) International e-commerce sales and marketing manager |
| 2014 | Evisu Jeans (Hong Kong) E-commerce Manager |
| 2016 | Wikonect (Hong Kong) Owner – E-commerce and digital consultant |
| 2017 | Joined ShikokuTours and Japan Inbound |
| 2019 | Rolled out ShikokuSake.com |
Contact
| Mobile | 00652-6014-3743 |
| Skype | max_claeys |
| info@japaninbound.com |