Study meetings to develop a menu suitable for foreign visitors to Ehime were held on Jan 12 in Dōgo and Jan 15 in Uwajima. It was held by the Ehime Ryokan Association for managers and chefs.
Foreigner-friendly menu for Ehime
Matsuyama photo-haiku branding
Matsuyama City and JTB are currently running a project to brand Matsuyama as a city of haiku. Rod Walters of Japan Inbound is providing various consulting and coordination services to JTB.