Join us for a free cycling tour around Kikuma. Meet the Otomouma horses, take part in a local festival, visit a tile studio and try your hand at making tile art, and watch an esoteric Buddhist Goma fire ritual.
Local tour development
On December 10, a model tour was held by Ehime Prefecture and Matsuyama City government, in cooperation with the Ehime International Tourism Support NPO operated by Japan Inbound. The NPO planned and implemented the tour for foreign nationals, focusing on the history and culture of the Kōno Clan who were based in Hōjō. Japan Inbound’s Rod Walters served as guide and interpreter.
Content research and creation
In 2015, Japan Inbound worked with a number of agencies in Japan to produce text and image content to promote inbound tourism.